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Makers of AI applications should stop overpromising, be transparent, and consider certification.
Research has exploded the myth that Twitter is an “echo chamber” — with implications for marketing.
Recording expectations improves decision quality, risk management, and leadership development.
Leaders and managers should question the expert analyses guiding their decisions in 8 specific ways.
Digital tools are making the hiring process easier and more precise — despite their limitations.
Both consumers and businesses should be cognizant of potential decision-making biases online recommendations introduce.
In the consumer goods industry, small R&D bets often outperform big ones.
Digital customer service platforms offer better service when they use customer-centric language.
The true story behind Twitter’s success belies the conventional wisdom of social networks.
B2B companies can seize new sales by charging for services they’ve been giving away.