Articles

Makers of AI applications should stop overpromising, be transparent, and consider certification.

Research has exploded the myth that Twitter is an “echo chamber” — with implications for marketing.

Recording expectations improves decision quality, risk management, and leadership development.

Leaders and managers should question the expert analyses guiding their decisions in 8 specific ways.

Digital tools are making the hiring process easier and more precise — despite their limitations.

Both consumers and businesses should be cognizant of potential decision-making biases online recommendations introduce.

In the consumer goods industry, small R&D bets often outperform big ones.

Digital customer service platforms offer better service when they use customer-centric language.

The true story behind Twitter’s success belies the conventional wisdom of social networks.

B2B companies can seize new sales by charging for services they’ve been giving away.