Articles

As daily life goes digital, Hearsay Social develops a social media platform to generate sales leads.

GE's marketing division uses data to continuously improve performance — and democratize analytics.

Renault's Chief Digital Officer builds a Digital Factory of an unusual sort.

DBS Bank is remaking itself from a transaction company to an information company using emerging technologies.

A new framework helps identify the best strategy for a particular product or service.

Managers have an increasing appetite for analytics, according to a 2013 MIT Sloan Management Review / SAS survey.

Some innovative companies are attempting to redefine the parameters of strategic partnerships.

Outsourcing analytics can offer benefits, but it requires a carefully constructed relationship.

Companies are gaining insights from ethnography, the in-person study of how consumers use a product.

Building a platform through which different groups interact requires smart thinking about strategy.