Articles

People who are "different," behaviorally or neurologically, can add significant value to companies.

Audi wants customers to "trade up" cars as as easily they upgrade software.

For KLM, social business developed in response to an epic customer service crisis.

Chinese companies are reengineering new product development in ways that reduce lead times.

B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands in the social world.

The implications of a chief analytics officer for strategy and for long-term planning.

Four key steps can help a new initiative create value for both the company and the public.

A survey by MIT SMR and Deloitte shows companies starting to derive real value from social business.

It's possible for a company to win a price war by leveraging a specific set of strategic capabilities.

Twitter is helping companies build new kinds of connections with consumers.