Creating Effective Dialogue About Corporate Social Responsibility
Corporate social responsibility initiatives run the risk of being seen as insincere. However, there are ways that companies can thoughtfully — and effectively — engage with the public about social issues. The authors make four suggestions for companies that are hoping to engage in a credible CSR dialogue with stakeholders. They include cultivating a balance between controlling and cocreating the dialogue, and creating platforms that invite stakeholders to influence the implementation of CSR initiatives.