Five Urgent Priorities for CMOs in 2027
The challenges marketing leaders face will continue to evolve as artificial intelligence disrupts staffing, metrics, media, and the marketing function’s place in the enterprise. Interviews with 15 global CMOs surfaced five priorities reshaping marketing leadership in an AI-driven world: repositioning marketing within the enterprise, transforming with and for AI, hiring amid disruption, navigating an evolving media landscape, and developing new metrics for zero-click AI platforms.
