Action Pack — With Goals, FAST Beats SMART

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About the Article

With Goals, FAST Beats SMART

By Donald Sull and Charles Sull

Managers are often advised to make their goals specific, measurable, achievable, realistic, and time-bound (SMART). But the traditional approach to goals can actually undermine the ability of a company to execute its strategy. Instead, managers should set goals that are “FAST”: embedded in Frequent discussions; Ambitious in scope; measured by Specific metrics, and Transparent.