Three Ways Brands Can Combat Information Overload and Skepticism
In a media environment that’s saturated with content and advertising, marketers face a challenge in attracting consumers’ attention and generating interest. For instance, many potential customers regard ads with skepticism or tune them out as background noise. Strategic brand builders can create a lasting positive impression by crafting relevant taglines and framing discussions around brand relevance; developing compelling content; and engaging with rather than talking at customers.
