The Marketing Capability Paradox: Seven Forces Eroding Your Marketing Team’s Effectiveness
A survey of marketing executives finds that as artificial intelligence is becoming a key tool, organizations are slowing their investments in skills training for employees. Almost two-thirds of marketing leaders said they build marketing capabilities through internal training and hiring — but they also said that training and development budgets have declined to just 3.8% of marketing spend. To turn this trend around, marketing leaders need to reframe how they make the case for gaining AI capabilities.
