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The Innovation Advantage GenAI Can’t Give You

Ideas used to be the scarce resource. GenAI changed that. So, what have startups like Cursor and established companies like Procter & Gamble figured out about innovation and generative AI? The factor that drives differentiation is the human insight that helps reframe the problem. Here’s a look at how companies are using GenAI to surface data and patterns that help people do just that — and how you can do it too.

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