Skip to content
Product cover

Why Good Arguments Make Better Strategy

The core of every great strategy is a valid argument. The authors have developed a flexible system of three activities — constructive debate, iterative visualization, and logical formalization — to help leaders arrive at such arguments. They offer tips to help savvy leaders conduct strategic conversations, analyze potential options via strategy maps, and test the logic of strategic arguments in order to make sound decisions that will result in sustainable success.

Purchase Options

Educator and Student Discounts Available. Learn more »