Why Design Thinking Needs a Responsibility Reboot
User-centered design methods focus on giving users what they seem to want. But approaches like design thinking can lead practitioners to ignore potential harms or fail to adequately consider ethical design principles. Companies can be innovative while minimizing such risks by putting mission and values at the forefront of the design process, being mindful of how KPIs or other incentives may influence design choices, and pausing to consider a product’s potential broad impact before scaling.
