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Who Profits the Most From Generative AI?

Since the launch of ChatGPT, interest and investments in generative AI technologies have surged. Which players stand to gain the most from the growth and adoption of this technology? Analyzing the factors underlying generative AI’s allows us to identify points of differentiation. Given that the technology is resource and data intensive and benefits from network effects, incumbents have the greatest advantage; however, there are some areas where new entrants can create and capture value.

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