What AI Can Teach Us About Designing Better KPIs
Organizations everywhere fall prey to Goodhart’s law: “When a measure becomes a target, it ceases to be a good measure.” A corporate fixation on metrics can lead to narrow optimization and gaming behaviors that ultimately harm the business. An alternative to traditional solutions like balanced scorecards and KPIs: strategies drawn from AI and machine learning research that organizations can use to rethink their approach to metrics and continue to reap the benefits of performance measurement.
