The Many Paths to Data Monetization
Companies are collecting more customer data than ever, but the dilemma many organizations face is how to derive value from it. This collection of articles from MIT Sloan Management Review explores how companies get value from their data sets — whether directly by selling data insights or indirectly by using their data as the foundation for other initiatives
Articles included with this collection:
Using Data Science to Avoid Global Pricing Chaos
By Andrea Marron
Why the Data Marketplaces of the Future Will Sell Insights, Not Data
Munther Dahleh, interviewed by Elizabeth Heichler
How Big Data and AI Are Driving Business Innovation in 2018
By Randy Bean
Demystifying Data Monetization
By Suketu Gandhi, Bharath Thota, Renata Kuchembuck, and Joshua Swartz
Unlocking the Value of Augmented Reality Data
By Joe Biron and Jonathan Lang