Skip to content

STORE

(0 items) = $0.00 | View Cart »

Store Home
Topics
Guides
Books
Back Issues
Subscriptions
Reports

Product cover

The Global-Brand Advantage

April 15, 2003 | Marketing

Purchase Options

PDF $6.95

PDF + Permission to Distribute $5.90 PER

Educator and Student Discounts Available. Learn more »

eBook Details

Included in your e-book purchase are two files: PDF and .epub. To open and read the epub file, we recommend using an e-reader program like the Apple Books app or the Google Play Books app. To learn more about other e-reader programs available, we recommend contacting the maker of your preferred device.

You may also be interested in:

Finding the Right Job For Your Product

Clayton M. Christensen, Scott D. Anthony, Gerald Berstell, Denise Nitterhouse
Merging the Brands and Branding the Merger

Richard Ettenson, Jonathan Knowles
When Customers Help Set Prices

Marco Bertini, Oded Koenigsberg
Is It Time to Rethink Your Pricing Strategy?

Andreas Hinterhuber, Stephan Liozu
10 Principles of Modern Marketing

Kevin Lane Keller, Ann Lewnes
Giving Customers a Fair Hearing

Mr. Anthony W. Ulwick ulwick@strategyn.com , Dr. Lance A. Bettencourt lbettencourt@strategyn.com

Connect:

Twitter
Facebook
LinkedIn
Newsletters

Home
Store
Product Pricing
Academic Discount
Help/FAQ
Contact Us

Copyright © Massachusetts Institute of Technology, 1977-2024. All rights reserved.