Telling Data's Story With Graphics
At the alcohol beverage company Constellation Brands, graphic presentations of data are making it easier for sales people to see how they're performing. In an interview with MIT Sloan Management Review, Joseph D. Bruhin, the company's CIO, says that measuring marketing and sales efforts is a particular challenge in the alcohol industry — but one that his team has come up with a solution to. "Visibility of data is a critical piece," he says. "We came up with a solution that's really driven predominantly by information technology."