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Sustaining an Analytics Advantage

Many companies have maintained a competitive advantage through analytics for many years — even decades. Those companies include Wal-Mart, ABB Electric, Procter & ; Gamble, American Airlines, and Amazon. Peter C. Bell (Ivey Business School) writes that "research over a 30-year period suggests that there have been five basic ways in which companies have sustained an advantage generated through analytics." Tactics include keeping your company's analytics secret and applying analytics to the right problems.

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