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The implications of a chief analytics officer for strategy and for long-term planning.

Four key steps can help a new initiative create value for both the company and the public.

It's possible for a company to win a price war by leveraging a specific set of strategic capabilities.

Deviating from a dress code or other norms in appearance may help project an enhanced image.

It's surprisingly common for companies to make mistakes in their layoff decisions — and the mistakes can be expensive.

Facing headwinds from a shifting media industry, executives at Spanish-language broadcasting company Entravision recognized the need to innovate their business model. To get there, they created Luminar, a big data insights division that utilizes about 2,000 external data points to deliver customized, transaction-based insights to marketers about Entravision's Latino audience. The fastest-growing U.S. demographic, Latinos have amassed buying power worth more than a trillion dollars annually.

As daily life goes digital, Hearsay Social develops a social media platform to generate sales leads.

GE's marketing division uses data to continuously improve performance — and democratize analytics.

Renault's Chief Digital Officer builds a Digital Factory of an unusual sort.

Emphasizing customer participation is an important vehicle for generating valuable repeat business.