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Chinese companies are reengineering new product development in ways that reduce lead times.

The way health care is billed in the U.S. system is part of the reason costs are so high. WellPoint, one of the largest providers of health care benefits and insurance in the U.S., is using analytics to change its provider payment system. The goal: promote a health care system based on value, not the volume of services. This Data & Analytics Case Study takes an in-depth look at how WellPoint went from idea to implementation, working with physicians and IT staff to build its Enhanced Personal Health Care program.

B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands in the social world.

The implications of a chief analytics officer for strategy and for long-term planning.

Four key steps can help a new initiative create value for both the company and the public.

It's possible for a company to win a price war by leveraging a specific set of strategic capabilities.

Deviating from a dress code or other norms in appearance may help project an enhanced image.

It's surprisingly common for companies to make mistakes in their layoff decisions — and the mistakes can be expensive.

Facing headwinds from a shifting media industry, executives at Spanish-language broadcasting company Entravision recognized the need to innovate their business model. To get there, they created Luminar, a big data insights division that utilizes about 2,000 external data points to deliver customized, transaction-based insights to marketers about Entravision's Latino audience. The fastest-growing U.S. demographic, Latinos have amassed buying power worth more than a trillion dollars annually.

As daily life goes digital, Hearsay Social develops a social media platform to generate sales leads.