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A study uncovers how taking a strategic approach to diversity, equity, and inclusion can boost financial performance.

Digital Strategy Guide How are organizations using social media most effectively? This collection of articles from MIT Sloan Management Review examines the value of devising a clear strategy, offering incentives for participants, and preparing for social media disasters.

Content websites can convert visitors to paying customers by engaging them in a "ladder of participation."

Audi wants customers to "trade up" cars as as easily they upgrade software.

A set of measures for evaluating environmental health can help businesses focus their sustainability efforts.

A new framework aims to help leaders balance individual flexibility with group effectiveness in hybrid work structures.

Mapping employees’ working relationships can help guide leaders’ decisions about post-pandemic work models.

Some approaches to achieving innovation work well together — but some don't.

Fallout from the financial crisis could hinder innovation—by limiting options for technology start-ups.

As China prepared to enter the World Trade Organization in 2001, many multinationals planned to invest new billions in operations there. But their ambitious growth plans must be viewed with caution. Experienced multinationals have long been aware of the challenges, summed up by the adage that in China "everything is possible, but nothing is easy." But few predicted the most formidable obstacle to success: the emergence of tough competition from local Chinese players. The authors' research over the past five years reveals that while market dominance by local champions is not universal, it's becoming more frequent. Multinationals must face the fact that the competitive edge that is potentially available to them from superior technologies, products and systems will be blunted unless they build stronger local competencies. Specifically, they explain that multinationals must show a new determination to master the complexities of distribution, sales and service in China's secondary cities and rural heartland, and to learn how to more sensitively adapt products, processes and marketing messages to the peculiarities of the Chinese market.