Page 47 of 85
Nestl̩'s global marketing head Pete Blackshaw talks about the challenges of managing social media.
Companies are increasingly turning to contests to generate many diverse ideas.
Ray Wang discusses how social business evolves, which uses are growing, and how social business is changing the future of work.
By delivering deep analytical insights to its clients, Entravision was able to enter new markets.
Open innovation was used in diabetes research to bring greater openness into every stage of research.
Many companies pursue business process outsourcing to trim costs. But it can evolve into much more.
Savvy executives develop relationships in the social space between public and private realms.
What happens when successful companies in emerging markets make the leap into more developed ones?
Kraft Foods' leadership role in bringing Fairtrade Certified cocoa to mainstream consumers.
For the Lego Group, a close bond with user communities is not a pipe dream but a reality.