Quick Wins Help Avoid Culture Obstacles on the Path to Value
Though many organizations' analytics projects are CIO-driven, the partners have seen more success when organizations "start in the middle" with a "real tangible business problem." Solving something quickly, that gives quantifiable results, can help build a data management practice that ultimately influences the entire enterprise. Then organizations can begin to gain the kind of competitive advantage that analytics promises.
Barth and Bean spoke with David Kiron, executive editor at MIT Sloan Management Review, about the importance of governance policies and structures, the role of culture in the success of initiatives, and the promise of value that many organizations are realizing from their analytics' innovations.