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Prepare for the Bullwhip’s Sting

The continued supply chain crisis and other economic factors are raising concerns of a possible global recession. Particularly troublesome is the phenomenon known as the bullwhip effect: when demand contracts, leading to excess inventory and capacity and, potentially, supplier instability and an economic downturn. This article reviews the fundamentals of preparing for and responding to disruptive conditions, along with tactics for weathering a downturn.

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