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Mix Creativity With the Right Mindset to Serve Up Innovation

It might seem that success at an initial creative endeavor should give someone the confidence to pursue their next project, but that isn’t necessarily so. New research indicates that first-time innovators who receive high praise often see the potential failure of follow-up projects as threats to their creative identity, leading to creative inertia. The authors explain the psychology behind this mindset and suggest strategies to help creative professionals sustain their innovative drive.

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