Marketing

"Lawsourcing" campaigns are helping smaller organizations advance legal and public relations goals.

The Holy Grail of modern online marketing is video content that "goes viral." So how does it happen?

Thanks to technology, the office of the future is going to look very different from what we've been used to.

USAA's Renee Horne describes the company's efforts to make social tools an integral part of employee engagement.

Smartphone apps that provide consumers with helpful information can improve users' trust in a brand.

There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.

Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?

New research shows that mobile advertising targeted to consumers based on their locations can be effective.

To thrive in today's retail environment means reexamining how both information and products are delivered.

New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.