Marketing

Product features designed to attract new customers differ from features that retain customers.

For companies, the social media behavior of employees represents both an opportunity and a risk.

Social media provides a game-changing opportunity to support innovation and new product development.

Despite their importance, five popular marketing metrics are regularly misunderstood and misused.

Content websites can convert visitors to paying customers by engaging them in a "ladder of participation."

By tweeting, CEOs have an opportunity to initiate and influence online conversations.

At the Metropolitan Museum of Art, digital and social media is bringing art and treasures to the world.

"Lawsourcing" campaigns are helping smaller organizations advance legal and public relations goals.

The Holy Grail of modern online marketing is video content that "goes viral." So how does it happen?

Thanks to technology, the office of the future is going to look very different from what we've been used to.