Marketing

From supply chains to user ratings, this guide, a compilation of insights from MIT SMR, offers advice for each step of the customer journey. As customers grow more discerning and have more information at their fingertips, leaders need a guide to help them attract, satisfy, retain, and even win back the powerful consumer.

The most memorable experiences are suffused with emotion — not extra features or value for money.

MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.

Lessons from technology marketing industry leaders in the digital era.

With oftentimes overwhelming quantities of data to contend with, machine learning could help the health care industry lessen its reliance on intuitive decision-making.

Digital Strategy Guide Most companies are still learning how to design their digital selves for efficiency. This collection of articles from MIT Sloan Management Review examines how organizations are thinking about designing their processes, systems, and data in ways that discipline their core operations.

Digital Strategy Guide How are organizations using social media most effectively? This collection of articles from MIT Sloan Management Review examines the value of devising a clear strategy, offering incentives for participants, and preparing for social media disasters.

Online and offline customer conversations about your brand require separate marketing strategies.

Research has exploded the myth that Twitter is an “echo chamber” — with implications for marketing.

Digital customer service platforms offer better service when they use customer-centric language.