"Lawsourcing" campaigns are helping smaller organizations advance legal and public relations goals.
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Creating Online Videos That Engage Viewers
The Holy Grail of modern online marketing is video content that "goes viral." So how does it happen?
The Workplace of the Future
Thanks to technology, the office of the future is going to look very different from what we've been used to.
Remaking a Company for the Digital Natives
USAA's Renee Horne describes the company's efforts to make social tools an integral part of employee engagement.
The Case for 'Benevolent' Mobile Apps
Smartphone apps that provide consumers with helpful information can improve users' trust in a brand.
Customizing Social Media Marketing
There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.
Can You Really Let Employees Loose on Social Media?
Mitel’s social media policy encourages employees to use their “best judgment” in posting. Does it work?
How Effective Is Location-Targeted Mobile Advertising?
New research shows that mobile advertising targeted to consumers based on their locations can be effective.
How to Win in an Omnichannel World
To thrive in today's retail environment means reexamining how both information and products are delivered.
The Upside to Large Competitors
New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.