Managing Technology

Adobe uses a variety of social business activities to create a great experience for employees and customers.

Raffaella Sadun explains how two traditionally connected technologies seem to pull companies in opposing directions

Digital technology is empowering patients to participate in developing their own treatment plans.

Digital technology is changing modern business — and many executives are waiting too long to embrace those changes.

Preparing the McDonald's "Our Food. Your Questions." campaign put the company through a kind of "culture shock."

Companies need to focus more on the people already invested in the brand, says the president and COO of Sprinklr.

What does it take to bring world class digital technology to one of the world's leading medical centers?

The 2015 Digital Business Report by MIT SMR and Deloitte identifies strategy as the key driver in the digital arena.

American health care is undergoing a data-driven transformation — and Intermountain Healthcare is leading the way. This MIT Sloan Management Review case study examines the data and analytics culture at Intermountain, a Utah-based company that runs 22 hospitals and 185 clinics. Data-driven decision making has improved patient outcomes in Intermountain's cardiovascular medicine, endocrinology, surgery, obstetrics and care processes — while saving millions of dollars in procurement and in its supply chain.

Research by MIT SMR shows that effective digital strategy is strongly associated with a company’s overall digital maturity.