In recent years, much has been written about evidence-based- or fact-based- decision making. The core idea is that decisions supported by hard facts and sound analysis are likely to be better than decisions made on the basis of instinct, folklore or informal anecdotal evidence. And many organizations have invested heavily in data processing infrastructure and analytical tools based on assumption that better evidence-based decision will follow from these investments. But research by the authors suggests that evidence is not as frequent an input to a decision process as managers like to think. Instead, what occurs is decision-based evidence making sometimes without managers even understanding, that it's happening. The authors address three key questions: Why does decision-based evidence making occur in organizations? Is decision-based evidence making the necessarily bad? And, if decision-based evidence making is inevitable in organizations, what can be done to lessen its negative impacts? To help answer those questions, the authors explain how decision making is affected by the contexts in which problems are presented- and how those contexts can demand different ways of using evidence, depending on whether the evidence is being used to make, inform or support a decision
Leadership
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How to Save Your Brand In the Face of Crisis
When a crisis strikes, brands can avert backlash from consumers -- and even strengthen the brand -- with well-considered and thoughtfully deployed communication. Based on scientific research on persuasion, the authors present a comprehensive crisis communication framework to help restore consumer trust, illustrating these recommendations using cases of both successful and unsuccessful recovery from brand crises. The authors draw heavily on Toyota's recent experience in responding to the unintended acceleration of some of its vehicles. Toyota's responses provide examples both of what to do, and what not to do, when a company is accused of wrongdoing. The authors contend that there is no one best communications path to follow when a company is in crisis. Rather, they say, the best approach will depend on the answers to three central questions: Is the accusation prompting the crisis true? Is the crisis severe? Has the company established its brand as something that customers closely identify with? Taking these factors into account, a company might best be served by some combination of seven communications strategies. These strategies range from admitting error and apologizing on the one extreme to defiantly denying and wrongdoing and even attacking the accuser on the other. In addition to describing these seven communications strategies, the authors also lay out four lessons on corporate crisis communications that emerge from the Toyota debacle. One, in the Internet age, speed of response is imperative. Second (and a corollary to the need for speed), companies need to be ready for a crisis at all times, and have at hand a step-by-step protocol to follow when bad things happen. Third, it is essential that in a time of crisis, the CEO him or herself -- not lower level management--needs to step forward and publicly articulate the company's responses. And fourth, companies must not delude themselves that they can skate by while ignoring a crisis. Response is essential.
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Learning When to Stop Momentum
Teams that fight wildfires have much to teach business managers about preventing complex and dynamic problems from spiraling out of control.
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What Execs Don't Get About Office Romance
Should coworkers have sex with each other? Should employers try to stop them? The answer to the first question is that the question isn't worth answering--because office romance is inevitable anyway. The answer to the second is more interesting. And due to recent shifts in the legal climate, for companies, it's also more scary. There is a misunderstanding at the epicenter of the office romance debate, even as it attracts increasing scrutiny due to famous examples such as the recent episode involving CBS's "Late Show With David Letterman" host. Contrary to some commonly misread signals, managers are not interested in stamping out employee dating. However, sexual relationships and romances change office dynamics in potentially problematic ways, presenting legal challenges such as allegations about sexual harassment and a hostile work environment, and those challenges need to be managed skillfully This article explores the changing legal and managerial landscape regarding office romance, and explains what practices companies should take to avoid trouble.
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Debunking Management Myths
Management is too often idealized as work that should involve detached planning and strategizing.
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Set Up Remote Workers to Thrive
Companies need to help telecommuters overcome workplace isolation and limited visibility.
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Which Way Should You Downsize in a Crisis?
The recent economic downturn has left many organizations in a quandary. Just several years ago, the major issue was winning the so-called "war for talent": how to attract, motivate and retain the best and the brightest. But then the current recession turned that thinking upside down. Now, many organizations are scrambling to figure out how best to restructure and cut costs without jeopardizing the valuable human capital that they built during the prior period of growth. To help such companies, the authors have developed a framework that integrates the seemingly paradoxical practices of talent management and downsizing. The framework looks at two important dimensions. The first is the type of downsizing, either reactive or proactive. The second dimension of the framework is the approach to managing employees, either control-oriented or commitment-oriented. Those two dimensions--type of downsizing and approach to talent management--can be combined to form a two-by-two matrix consisting of four quadrants. Each quadrant represents a different strategy, with a distinct philosophy, focus and key HR and downsizing best practices. The authors contend that there is no "one size fits all" approach to downsizing and that managers need to devise the approach that makes the best sense for their particular company, depending on its position in the matrix's quadrants.
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Are Your Subordinates Setting You Up to Fail?
Executives who fail to understand power forces at play may find their careers in jeopardy.