Innovation

Companies often don't focus enough on understanding how customers decide what to purchase.

Innovation flourishes when companies are geographically close, but knowledge poaching can thrive, too.

There’s a link between the amount of diversity in employees' Twitter networks and the quality of their ideas.

The overconfidence of presumed expertise is counterproductive. Instead, data trumps intuition.

The ideal window of opportunity to enter a new industry starts when a dominant category label is introduced.

People who are "different," behaviorally or neurologically, can add significant value to companies.

A new framework helps identify the best strategy for a particular product or service.

Managers can't afford to rely on haphazard, hit-or-miss approaches to idea generation.

What motivates volunteers to take part in innovation projects?

Companies are increasingly turning to contests to generate many diverse ideas.