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Improve Key Performance Indicators With AI

In this second article in a series of four, the researchers behind the 2023 MIT Sloan Management Review-BCG Artificial Intelligence and Business Strategy Big Ideas research project offer a framework — improve-create-establish, or ICE — for enhancing strategic measurement with artificial intelligence. Examples from companies such as Wayfair and DBS Bank help illustrate the potential benefits of using AI to improve KPIs.

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