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How to Scale GenAI in the Workplace

Novo Nordisk’s generative AI deployment to 20,000 employees has useful insights for companies working to scale their own AI efforts. Its leaders navigated three key challenges: a midcycle enthusiasm dip that can kill GenAI adoption, function-specific needs that demand tailored training, and cultural resistance. Novo Nordisk’s solution combined champion networks, targeted enablement, and adaptive governance — with senior employees serving as unexpected change agents.

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