How to Outcompete Your Client's AI
Generative AI has made it cheap for clients to replicate the work of outside experts in-house, threatening providers who compete on expertise alone. Drawing on examples from WPP, Moody’s, A&O Shearman, and Thomson Reuters, the authors lay out three moves providers can make to remain the preferred choice: improving unit economics, making themselves easier to buy from, and absorbing the quality-assurance burden clients would otherwise carry themselves.
