Data, AI, & Machine Learning

Facing headwinds from a shifting media industry, executives at Spanish-language broadcasting company Entravision recognized the need to innovate their business model. To get there, they created Luminar, a big data insights division that utilizes about 2,000 external data points to deliver customized, transaction-based insights to marketers about Entravision's Latino audience. The fastest-growing U.S. demographic, Latinos have amassed buying power worth more than a trillion dollars annually.

GE's marketing division uses data to continuously improve performance — and democratize analytics.

Managers have an increasing appetite for analytics, according to a 2013 MIT Sloan Management Review / SAS survey.

Outsourcing analytics can offer benefits, but it requires a carefully constructed relationship.

Three recent books offer expert perspectives on the increasing power and importance of analytics.

Pilio CEO Catherine Bottrill explains how pairing behavioral science with energy analytics can manage energy use.

Recommendation engine StyleSeek is relying on data to drive business decisions — every single one of them.

Deepak Agarwal, LinkedIn's director of relevance science, details how his company uses data and analytics.

Q&;A with Caesars' chief analytics officer on centralizing the company's analytics functions.

Neel Sundaresan, senior research director at eBay, discusses how eBay uses analytics at every level.