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Business Scents: The Rise of Digital Olfaction

Businesses have lacked robust tools to detect, measure, and manage smells in a scientific way — until now. Two emerging branches of digital olfaction technology — one focused on the digital detection and analysis of different odors, and the other on the digital transmission and re-creation of smells — could potentially revolutionize a range of industries. The authors outline a variety of use cases for olfactory technologies, along with actions businesses can take to capitalize on them.

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