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Building a Better Car Company With Analytics

Using data and analytics to understand the complexities of modern business has become not only common, but essential. Gahl Berkooz joined Ford Motor Co. in 2004, eventually becoming head of data and governance and a member of the company's global data insights and analytics skill team. Berkooz became acutely aware of how important analytics is to the company's ability to thrive in the global marketplace. "What it boils down to," he told MIT SMR's Michael Fitzgerald, "is that we know how to make decisions. It's about finding the opportunities to bring data and analytics to make better decisions."

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