Articles

Online and offline customer conversations about your brand require separate marketing strategies.

What if, instead of perpetuating harmful biases, AI helped us overcome them?

Makers of AI applications should stop overpromising, be transparent, and consider certification.

Research has exploded the myth that Twitter is an “echo chamber” — with implications for marketing.

Recording expectations improves decision quality, risk management, and leadership development.

Leaders and managers should question the expert analyses guiding their decisions in 8 specific ways.

Digital tools are making the hiring process easier and more precise — despite their limitations.

Both consumers and businesses should be cognizant of potential decision-making biases online recommendations introduce.

In the consumer goods industry, small R&D bets often outperform big ones.

Digital customer service platforms offer better service when they use customer-centric language.