Articles

While network effects do affect market share flows, quality prevails.

What are the characteristics that can help guide companies through disruptive transitions?

Sometimes products and markets that seemingly have noting in common "taxonomically" can have "thematic similarity," which may open up important business opportunities.

Lessons from the successes and failures of many emerging technologies offer a helpful guide in how adoption works.

How can large companies take advantage of the knowledge that is dispersed in various parts of their organizations? In an interview with MIT SMR, K. Ananth Krishnan, the CTO of Tata Consultancy Services, describes how he learns from his organization's collective intelligence.

Should you price a consumer product at a price that ends in 99 cents — or price it at a round dollar amount?

Why have investors been so bullish on companies like Disney? It's their business models.

This article assesses root causes of the highly publicized recalls of Toyota vehicles in the U.S.

Sophisticated relationship management resources alone won't make customers more loyal.

Project leaders should frame projects the same way marketing managers frame branding efforts.