Articles

Managers have an increasing appetite for analytics, according to a 2013 MIT Sloan Management Review / SAS survey.

Some innovative companies are attempting to redefine the parameters of strategic partnerships.

Outsourcing analytics can offer benefits, but it requires a carefully constructed relationship.

Companies are gaining insights from ethnography, the in-person study of how consumers use a product.

Building a platform through which different groups interact requires smart thinking about strategy.

What does it take to transform an organization before a crisis hits?

Managers can't afford to rely on haphazard, hit-or-miss approaches to idea generation.

Consumer trust in online ratings may be misplaced, according to recent research.

Research suggests that outsourcing IT helps reduce sales expenses and general and administrative costs.

Three recent books offer expert perspectives on the increasing power and importance of analytics.