Articles

Companies are gaining insights from ethnography, the in-person study of how consumers use a product.

Building a platform through which different groups interact requires smart thinking about strategy.

What does it take to transform an organization before a crisis hits?

Managers can't afford to rely on haphazard, hit-or-miss approaches to idea generation.

Consumer trust in online ratings may be misplaced, according to recent research.

Research suggests that outsourcing IT helps reduce sales expenses and general and administrative costs.

Three recent books offer expert perspectives on the increasing power and importance of analytics.

Wealth once was measured by land, employees or equipment. Today, information is the new driver.

Emphasizing customer participation is an important vehicle for generating valuable repeat business.

Effective collaboration on transport logistics can reduce emissions. Three case studies show how it works.