Developing New Products in Emerging Markets
How can multinational companies turn ideas from their emerging-market subsidiaries into global products? A successful innovation developed by Cisco's R&;D unit in India offers practical insights into how to make that process work effectively. Key enablers in the Cisco case included well-developed R&;D capabilities at a company center in Bangalore, a large market opportunity, and the support of executive champions. The process also demanded clarity about what product to develop, and how — including working on a shoestring budget.