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The "Unstructured Information" Most Businesses Miss Out On

Businesses' ability to process numbers in "well-behaved rows and columns" goes back 40 years, notes K. Ananth Krishnan, chief technology officer of Tata Consultancy Services, one of the largest companies in India. In this interview with Sloan Management Review editor-in-chief Michael S. Hopkins, Krishnan explains why figuring out how to mine and process the information in text, video, and audio is the new frontier.
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