Do Relationships Matter?

You may also be interested in:

• Finding the Right Job For Your Product

  Clayton M. Christensen, Scott D. Anthony, Gerald Berstell, Denise Nitterhouse

• Merging the Brands and Branding the Merger

  Richard Ettenson, Jonathan Knowles

• When Customers Help Set Prices

  Marco Bertini, Oded Koenigsberg

• Is It Time to Rethink Your Pricing Strategy?

  Andreas Hinterhuber, Stephan Liozu

• 10 Principles of Modern Marketing

  Kevin Lane Keller, Ann Lewnes

• Giving Customers a Fair Hearing

  Mr. Anthony W. Ulwick ulwick@strategyn.com , Dr. Lance A. Bettencourt lbettencourt@strategyn.com