How One Google Team Built Storytelling Into Analytics
Google’s SMB analytics team learned that sophisticated data models can fail to gain traction with users if those models lack a clear narrative and business context. The team ultimately determined that to create an effective staffing recommendation model, they would need to focus not just on the technical aspects of the analytics stack but on the way its results were framed for decision makers. The result: a four-layer framework that puts storytelling at the core of analytics.
