Business Model Innovation: Seven Essentials
Many leaders believe that business model innovation success comes down to novelty. But research on 300 companies across two eras — the 1990s dot-com boom and the mature digital economy of the 2010s — reveals that this perception is wrong. Novel business models alone don’t guarantee high performance. Leaders must consider how novelty fits with other elements, such as efficiency, customer lock-in, and partnerships. Learn the essentials from businesses that stressed system design, not just sizzle.
