Big Data At Work
Big data can support smarter operations, but only when companies embrace the basics of understanding what it is they want to measure, how they want to measure, and how they can keep the data secure. This collection of articles from MIT Sloan Management Review examines how companies are forging new business processes with the use of data and analytics.
Articles included in this collection:
Using Data Science to Avoid Global Pricing Chaos
By Andrea Marron
The Big Data Problem That Market Research Must Fix
By Ken Faro and Elie Ohana
Seizing Opportunity in Data Quality
By Thomas C. Redman
Variety, Not Volume, Is Driving Big Data Initiatives
By Randy Bean
Duped By Data
By Sam Ransbotham
The Smart Way to Deal With Messy Data
By Sam Ransbotham