Action Pack — Bold Bets in Uncertain Times
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About the Article
The Case for Making Bold Bets in Uncertain Times
By Adam Job, Ulrich Pidun, and Valentín Szekasy
Many leaders say it’s wise to hold back from making new investments or acquisitions during tumultuous times. They posit that significant risk-taking works only if you go into an uncertain period with momentum or with a healthy fallback cushion. A new analysis of data on 6,000 companies that experienced high-uncertainty events reveals that these common beliefs don’t align with actual outcomes. Learn three myths about risk-taking and how to make bold but well-informed business bets.