Skip to content

Winter 2015

Articles included in this issue:

How Effective Is Location-Targeted Mobile Advertising?
By Zheng Fang, Xueming Luo, and Megan E. Keith

The Perils of Attention From Headquarters
By Cyril Bouquet, Jean-Louis Barsoux, and Orly Levy

Can You Really Let Employees Loose on Social Media?
By Gerald C. Kane

Customizing Social Media Marketing
By Christian Schulze, Lisa Schöler, and Bernd Skiera

Why Sleep Is a Strategic Resource
By Christopher M. Barnes and Gretchen Spreitzer

Why It Pays to Become a Rule Maker
By Andrew King

The Power of Asking Pivotal Questions
By Paul J.H. Schoemaker and Steven Krupp

Using Simulated Experience to Make Sense of Big Data
By Robin M. Hogarth and Emre Soyer

Why You Decide the Way You Do
By Bruce Posner

Mastering the "Name Your Product Category" Game
By Fernando F. Suarez and Stine Grodal

Adapting to the Sharing Economy
By Kurt Matzler, Viktoria Veider, and Wolfgang Kathan

The Case for "Benevolent" Mobile Apps
By Glen L. Urban and Fareena Sultan

The Dark Side of Information Technology
By Monideepa Tarafdar, John D'Arcy, Ofir Turel, and Ashish Gupta

From Risk to Resilience: Learning to Deal With Disruption
By Joseph Fiksel, Mikaella Polyviou, Keely L. Croxton, and Timothy J. Pettit

Embrace Your Ignorance
By Michael Schrage

Winter 2015 $24.95

Educator and Student Discounts Available. Learn more »