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Winter 2011

Articles included in this issue:

How to Develop a Successful Technology Licensing Program
By Ulrich Lichtenthaler, Holger Ernst, and James Conley

Are You Giving Globalization the Right Amount of Attention?
By Allen Morrison and Cyril Bouquet

Why It Pays To Be an Optimist
By Martha E. Mangelsdorf

Big Data, Analytics and the Path From Insights to Value
By Steve LaValle, Eric Lesser, Rebecca Shockley, Michael S. Hopkins, and Nina Kruschwitz

Matchmaking With Math: How Analytics Beats Intuition to Win Customers
By Michael S. Hopkins and Leslie Brokaw

What Happens When You Outsource Too Much?
By Francesco Zirpoli and Markus C. Becker

Putting It Together: How to Succeed in Distributed Product Development
By Jason Amaral, Edward G. Anderson Jr., and Geoffrey G. Parker

The 5 Myths of Innovation
By Julian Birkinshaw, Cyril Bouquet, and J.L. Barsoux

Bringing Open Innovation to Services
By Henry Chesbrough

How to Find Answers Within Your Company
By Hind Benbya and Marshall Van Alstyne

First Look: The Second Annual Sustainability & Innovation Survey
By Knut Haanaes, Balu Balagopal, Ming Teck Kong, Ingrid Velken, Nina Kruschwitz, Michael S. Hopkins, and David Arthur

Increasing Profits, Sans Pain
By Martha E. Mangelsdorf

Steve Jobs, the Way John Sculley Tells It
By Michael S. Hopkins

Winter 2011 $24.95

Educator and Student Discounts Available. Learn more »