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When Innovation Moves at Digital Speed

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All organizations grapple with what digitalization means for their business and, in particular, how digital forces will drive their approaches to innovation. But very few organizations have clearly defined the scale, speed, and scope of their engagement with the digital world. These essays, from the pages of the preeminent journal MIT Sloan Management Review, offer practical advice from experts on how to create, facilitate, and manage innovation in and for today's digital markets.

The essays emphasize the power of intersections, where different mindsets and skills collide. These connections can be external—LEGO, for example, has engaged more than 100,000 adult fans in user communities—or internal, as when “brokers,” “connectors,” and “energizers” act within organizations. Contributors stress the value of action over analysis, citing examples that affirm the power of trial-and-error experimentation. They demonstrate that innovation success requires thinking beyond technology. Innovation is not created by white-coated scientists in a lab; it is not the job of the few but of the many. And finally, the contributors warn that the greatest enemy lies within; innovators often encounter fierce internal resistance. They consider innovations in the innovation process itself, describing the promise and pitfalls of “design thinking” and offering advice on how to manage the tension between new and existing business models.

Innovation is not a magical act practiced by a select few with rare gifts. Innovation is a discipline that can be measured, managed, and improved. When Innovation Moves at Digital Speed provides practical guidance for innovation success.

Table of Contents:

Introduction: Innovation at Digital Speed
By Scott D. Anthony

How to Catalyze Innovation in Your Organization
By Michael Arena, Rob Cross, Jonathan Sims, and Mary Uhl-Bien

Harnessing the Secret Structure of Innovation
By Martin Reeves, Thomas Fink, Ramiro Palma, and Johann Harnoss

Developing Innovative Solutions through Internal Crowdsourcing
By Arvind Malhotra, and Ann Majchrzak, Lâle Kesebi, and Sean Looram

Collaborating with Customer Communities: Lessons from the Lego Group
By Yun Mi Antorini, Albert M. Muñiz Jr., and Tormod Askildsen

Finding a Lower-Risk Path to High-Impact Innovations
By Joseph V. Sinfield and Freddy Solis

The Flare and Focus of Successful Futurists
By Amy Webb

Why Design Thinking in Business Needs a Rethink
By Martin Kupp, Jamie Anderson, and Jörg Reckhenrich

Developing New Products in Emerging Markets
By Srivardhini K. Jha, Ishwardutt Parulkar, Rishikesha T. Krishnan, and Charles Dhanaraj

The Hard Truth about Business Model Innovation
By Clayton M. Christensen, Thomas Bartman, and Derek van Bever

Managing Tensions between New and Existing Business
By Kristian J. Sund, Marcel Bogers, J. Andrei Villarroel, and Nicolai J. Foss

Why Great New Products Fail
By Duncan Simester

Creating Better Innovation Measurement Practices
By Anders Richtnér, Anna Brattström, Johan Frishammar, Jennie Björk, and Mats Magnussons

When Innovation Meets the Language of the Corner Office
By Dave Rochlin

Why Learning is Central to Sustained Innovation
By Michael Ballé, James Morgan, and Durward K. Sobek II

Learning the Art of Business Improvisation
By Edvandro Carlos Conforto, Eric Rebentisch, and Daniel Amaral

Paperback Book $19.95

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