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Summer 2015

Articles included in this issue:

Integrating Supply and Demand
By Wendy L. Tate, Diane Mollenkopf, Theodore Stank, and Andrea Lago da Silva

Measuring the Benefits of Employee Engagement
By V. Kumar and Anita Pansari

Developing Effective Intellectual Property Partnerships
By David Michael, David J. Kappos, and John Villasenor

Creating Online Videos That Engage Viewers
By Dante M. Pirouz, Allison R. Johnson, Matthew Thomson, and Raymond Pirouz

How Global Is Your C-Suite?
By Pankaj Ghemawat and Herman Vantrappen

The New Mission for Multinationals
By José F.P. Santos and Peter J. Williamson

How Twitter Users Can Generate Better Ideas
By Salvatore Parise, Eoin Whelan, and Steve Todd

Staying in the Know
By Davide Nicolini, Maja Korica, and Keith Ruddle

Why Corporate Social Responsibility Isn't a Piece of Cake
By Joséacute Carlos Marques and Henry Mintzberg

Rethinking Leadership
By Joseph A. Raelin

Is Your Business Ready for a Digital Future?
By Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, and David Kiron

Thriving in an Increasingly Digital Ecosystem
By Peter Weill and Stephanie L. Woerner

Summer 2015 $24.95

Educator and Student Discounts Available. Learn more »